I'm a creative director passionate about the art of storytelling.

My career began in design, where I delved into branding, apps, websites, and print/digital campaigns. I even got the chance to brand Nashville as THE Music City. My love for music and design inspired me to create Designers.MX in 2010, an online platform where designers could curate playlists and design their own album covers. (pre-Spotify)

My fascination with photography naturally led me into video production, where I learned to craft compelling narratives through cinematography and editing. Creating short-form social content as well as branded mini-docs. In 2017, I reached a personal milestone with my first short film, 'SHED,' which received recognition through screenings at a variety of well-known film festivals. In 2019, I worked on the feature-length documentary 'Fly Like a Girl,' currently streaming on Hulu, Apple TV and Amazon Prime.

I love building and leading creative teams to deliver the best work possible. Empowering people to do work that they’re proud of, and winning a few awards along the way. A few cool brands I’ve worked with over the years: LinkedIn, Bridgestone, Chick-fil-A, LifeWay, Levi's, Girl Scouts, Cracker Barrel, Exxon Mobil, Healthways, Travel + Leisure, YWCA, Winnebago, NASCAR and Vanderbilt.

When I'm not immersed in the creative world, you'll find me hanging out with my wife (Julie) and two kids (Ada + Annie). I love spending time outdoors. I’m always searching for the small moments and big truths. I want to tell stories that inspire us to be better.

“If you want a better world, tell a better story.”

~Gareth Higgins